A Fresh New Look for Enatel November 27th, 2025 corporate Enatel is proud to unveil a refreshed brand identity that supports our global expansion across the material handling and ground support markets. Staying true to the values and expertise that our customers, distributors and partners rely on, the update introduces a fresh colour palette, new typography and complimentary design assets that deliver a strong presence amongst the electrification space. Building a Modernised Brand Identity As Enatel expands its global presence, the elevated brand captures our future-focused vision with thoughtful colours and designs that mirror the look of Enatel charging technology. The new colour palette was built around the recognisable Enatel green colour, with complimentary softer greys to introduce a light and fresh feeling. The grid design is inspired by the hexagonal front grill of Enatel products. The indent design subtly mirrors the indent shape on Enatel chargers. The updated typography emphasises a professional, consistent look. “Enatel has always been a powerhouse in delivering market-leading charging solutions. This brand refresh isn’t about changing who we are, it’s about showcasing the strength and vision that drives our ambition,” said Rachel Whitehead, Director of Marketing and Product at Enatel. “Our commitment to exceptional products and customer success remains, but now we have a look and feel that positions us for the future.” Moving Enatel into the Future Enatel is ready to power the next phase of global industrial fleet electrification with its refreshed identity. With updated designs, colours, and more, the modernised brand will continue to deliver the innovation, product excellence, and expert-built designs that our customers, distributors and end users trust.
